Muse
Meta's personal AI agent: it can plan, browse, fill in forms and keep working in the background, with your approval.
Jump to the full step-by-step walkthrough ↓
Quick demo
What it is
Muse is a personal AI agent. A normal chatbot answers questions. An agent is given a goal and then does the steps: it can open a web browser, follow links, fill in forms and keep working in the background after you close the app. Meta says it runs on a private cloud computer for each user and is powered by its Muse Spark model. It is available as a phone app (iOS and Android), on the web, and through WhatsApp, with smart glasses planned.
Why people use it
- It saves time on errands that involve many small steps, such as comparing options, planning and tracking prices.
- It keeps working while you are in class or at a meeting.
- It is aimed at everyday users, so it lives in apps people already have. Meta says it is free for most needs, with paid plans for more usage.
How to get started
- Install the Muse app or open muse.ai. At launch it was rolling out in the US, so it may not be in your region.
- Open the settings and read what it can connect to before you connect anything.
- Start with a public-information task, like comparing three options and listing them in a table.
- Tell it not to send, book or buy without asking you first.
- Check every result against the real website.
Try this
Find three study spots near BYU campus that stay open until at least 9 PM. Use public websites only. Give me a table with name, hours, address and a link. Do not contact anyone or book anything.
Tip: always include what Muse may not do. A clear limit is the best safety setting.
Why it matters for business
an agent is software that acts on your behalf across other systems. That raises classic questions: access control (what can it touch?), audit trails (what did it do?), and human approval (who signs off?). Muse is also a distribution story: Meta can offer an agent to billions of people through apps they already use. In late September Meta announced a version for small businesses that connects to tools like Shopify, QuickBooks and Notion, so owners can ask for help with marketing and operations.
Full walkthrough: use Muse safely and get real work done
Muse is new and changing fast, so treat this as a process, and check the app and Meta's page for the current options, prices and where it is available.
1. The difference between a chatbot and an agent
A chatbot answers. An agent does. Muse can open a browser, fill in forms, send messages and keep working after you close the app, so it needs rules about what it may do. Your job is to be the manager: give clear tasks, set limits, and approve the important steps.
2. Get started
- Install the Muse app on your phone, or open it on the web at muse.ai. Meta also lists a WhatsApp option. At launch it was rolling out in the US.
- Sign in and look at the privacy and connection settings before your first task.
- Start with no connections. Let it work on public information first.
3. Connect apps one at a time
Muse can connect to services like email and calendars. Meta says you choose which apps it can reach and how much access it gets (for example, reading email but not sending). Give the least access that does the job, and turn it off when you are done. Never connect an account that holds private client information.
4. Write a good task
Use this formula: goal, limits, finish line, check-in.
Goal: Find three Thursday-afternoon coworking spaces in Provo under $15 for a day pass. Limits: Public websites only. Do not book or pay for anything. Finish line: A table with name, price, address and link. Check-in: Ask me before taking any action that spends money or sends a message.
5. Use cases to try (start with low-risk ones)
- Research: compare options from several sources and note where they disagree.
- Planning: a trip, a move, a study schedule or a training plan.
- Watching prices: flights or a phone plan, reported back to you.
- Food: turn a saved recipe video into a grocery list (Meta shows this example).
- Small business (announced Sept 29): Meta says Muse can connect to business tools such as social accounts, ads and apps like Shopify, Notion, Canva and QuickBooks, to learn your products and brand voice. Check availability.
- Recurring jobs: reports say Muse can schedule recurring jobs. See our scheduled tasks guide for the news-watch prompts.
6. Understand the safety features
- Approvals: Meta says Muse asks before sensitive actions like sending email or making purchases, and a separate system called Sentinel checks actions.
- Audit trail: you can review what it did.
- Memory: it remembers things about you. Look at what it stored and ask it to forget what you do not want kept.
- Training opt-out: Meta says you can opt out of having your chats used to train its models. Find that setting.
7. Know the risks
- Mistakes: agents can act on a wrong guess. Review before you approve.
- Prompt injection: a web page can hide instructions meant to trick an agent. That is why approvals matter.
- Your data lives on a cloud computer. Reporting at launch noted Meta can technically access that environment when needed. Do not put anything there you would not want a company to see.
- Blocked sites: some websites do not let agents in.
8. Review every result
Open the links it gives you. Check prices and dates on the real site. If it sent or booked something, confirm that on the other end.
Common problems
- It asks for too many permissions: deny and give a smaller task.
- Task never finishes: split it into smaller steps.
- Different answer than the website: trust the official site.
Business use case
Scenario: A one-person business owner spends hours each week researching suppliers, comparing prices and drafting follow-ups.
How it works: The owner gives Muse a research task with limits ("public sites only, no purchases"), reviews the table it returns, and approves any message before it is sent. A recurring task checks prices weekly.
Measure success by: Hours saved per week, and how often the results were correct when checked against the real source.
Watch out for: Do not connect accounts that hold client or health information. In regulated fields such as insurance, check your company's rules on AI tools before using any agent with client data.
Quick facts
- Launched September 8, 2026 by Meta; US rollout at launch. Check the app for availability.
- Free for most needs with paid plans for more usage. Check the app for current prices.
- Key words: agent, connector, permissions, approval, prompt injection, virtual machine.
- It is new and can make mistakes. Review before approving.
What to learn next
Set up a daily news watch with the scheduled tasks guide, then compare how Muse, Claude and ChatGPT handle the same task.